Circana is a leading provider of big data, predictive analytics and forward-looking insights that help FMCG, healthcare, retailers, and media companies to grow their businesses. With the largest collection of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, Circana guides its clients around the world in their quests to remain relevant, capture market share, connect with consumers, and deliver market leading growth.