To write creative and engaging content for a wide range of purposes, including web, internal communications, advertising, editorial, PR and printed material.
To raise the services profile, using a targeted approach for different stakeholders and the wider public.
In conjunction with Commissioners, Service/Project Managers and involving the full staff team and service users develop Marketing and Communication plans, using a range of media channels (print/social media/online/peer-led) with SmokeFree Lancs + Service Branding.
Implement the Marketing and Communication plans to increase profile and reduce stigma by humanising the people accessing our support and by engaging/giving back to local communities.
Create and distribute quarterly newsletters to Partners and Service Users
including sourcing and writing case studies and news stories.
Collate Service User, Significant Other, Stakeholder feedback and share with
partners/wider public to demonstrate impact.
Contribute to the annual Service Impact Reports encompassing annual SU
survey demonstrating how engagement/involvement has improved delivery/outcomes.
Contribute to any targeted campaigns led by the local authority
commissioned marketing agency.
To post regular content on social media researching content ideas as required.
Update social media, support health campaigns/promotions/events/open days.
Conduct basic website tasks such as posting and modifying content.
To collate, monitor and analyse data/information and statistics as required.
To manage incoming marketing enquiries from staff, the public and external
suppliers and respond or distribute as appropriate.To liaise with our public relations and media agency as well as staff, including senior management, to sign off quotes and source case studies for media opportunities.
To brief internal and external designers as appropriate.
To proofread a variety of written material.
