Level 3 Advanced Digital Marketer Apprenticeship

Learn how to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.

Study Aims

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

This advanced apprenticeship has been mapped to the Digital Marketer Apprenticeship Standard and includes a recognised Level 3 qualification in addition to the work-based learning competencies that will be achieved in the work place.

You will attend college on a day-release basis while employed and working as an advanced apprentice.

Modules Studied

Technical Competencies

Written communication

• Research: analyses and contributes information on the digital environments
• Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools
• Data: reviews, monitors and analyses online activity
• Customer service: responds efficiently to enquiries using online and social media platforms.

Problem solving

• Analysis: understands and creates basic analytical dashboards using appropriate digital tools
• Implementation: builds and implements digital campaigns across a variety of digital media platforms.

Applies at least two specialist areas Uses digital tools effectively

• Digital analytics: measures and evaluates the success of digital marketing activities
• Interprets and follows: latest developments in digital media technologies and trends, marketing briefs and plans, company defined ‘customer standards’ or industry good practice for marketing, company, team or client approaches to continuous integration.
• Can operate effectively in their own business’s, their customers’ and the industry’s environments.

Knowledge and Understanding

• Understands the principles of coding
• Understands and can apply basic marketing principles
• Understands and can apply the customer lifecycle
• Understands the role of customer relationship marketing
• Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
• Understands the main components of Digital and Social Media Strategies
• Understands the principles of all of a range of specialist areas
• Understands the similarities and differences, including positives and negatives, of all the major digital and social media platform
• Understands and follows digital etiquette
• Understands how digital platforms integrate in to the working environment
• Understands and follows the required security levels.

Times of Delivery

• Monday - 9am-4pm,
• Tuesday - 9am-4pm,
• Wednesday - 9am-4pm,
• Thursday -9am-4pm,
• Friday - 9am-4pm

Any times indicated are based on current courses and may be subject to change in future years. Full timetables will be confirmed at the start of each course.

Teaching and Assessment

This course combines work based learning with theoretical learning at college one day per week.

On Programme AssessmentTechnical knowledge and understanding is assessed on programme through a combination of Ofqual-regulated Knowledge Modules and specified vendor and professional qualifications. These must be passed before the end point assessment can take place.

End Point Assessment

The final, end point assessment is completed in the last few months of the apprenticeship. It is based on a portfolio – produced towards the end of the apprenticeship, containing evidence from real work projects which have been completed during the apprenticeship, usually towards the end, and which, taken together, cover the totality of the standard, and which is assessed as part of the end point assessment

• A project - giving the apprentice the opportunity to undertake a business-related project over a one-week period away from the day to day workplace.
• An employer reference
• A structured interview with an assessor - exploring what has been produced in the portfolio and the project as well as looking at how it has been produced.
• An independent assessor will assess each element of the end point assessment and will then decide whether to award successful apprentices with a pass, a merit or a distinction.

Maths and English

Maths and English skills are essential for the workplace and university. If you have not achieved a new grade 9-4 or do not hold an A* to C in GCSE maths or English, do not worry, your study programme at college will include teaching that will support you to progress your skills in these subjects.

If you achieved a grade 3 or hold a D in either maths or English, you will have the opportunity to re-sit your GCSE qualification with us.

If your grade was lower than a 3, or your qualification is below a D, you will study Functional Skills.

These qualifications will help you enhance your maths and English skills and can be taken at levels between Entry Level 1 up to and including Level 2. Even if you have already achieved a grade 4 or above, or hold a A* to C, we will continue to develop your skills throughout your subject lessons.

Placement

Working with a local employer means you will develop your skills in a real working environment

What else?

Professional Body Registration - British Computer Society Membership

Entry Criteria

You will hold five GCSEs at grade 9-4 (A-C), including English and maths or a Level 2 qualification in IT at Distinction, plus GCSEs at grades 9-4 (A-C) in English and maths. You will be interviewed and your place will be subject to minimum grade requirements, as well as BKSB assessment in English and maths, and a free hand writing exercise to be held during the induction period.

If you don’t get the results you were expecting, talk to one of our advisors, who may be able to find the course to suit your skills and abilities.

Additional Costs

We ask all students to contribute to trips and visits. We also recommend that you buy texts to support learning.

What are the next steps?

You will be given details of the programmes available in Computing and IT, meet some of the curriculum team and have an opportunity to see the classrooms in which you will study. You will be asked a series of questions to find out more about you and your career aspirations and we will be happy to answer any questions you may have about the course.

Your parent/guardian is welcome to attend the interview with you.

Please bring with you proof of ID, e.g. passport or driving license or birth certificate.