The ultimate course for a school leaver; work, earn & learn to graduate into a career with an accredited qualification from the Chartered Institute of Marketing.
Fully Accredited (not just ‘recognised’). Stand out with a globally recognised qualification that employers know and trust from The Chartered Institute of Marketing
Designed For School Leavers. Build your skills & confidence over 12 months progressing from Level 3 to Level 7
Work Placement. Spend 3 months gaining real industry experience plus tutoring on interview skills, cv creation & job coaching
Pay As You Go. Spread the cost over 12 months
Earn While You Learn. Get paid work and volunteer at events including Brit Awards, Grand Prix, Goodwood and Wembley
Fit Study Around Your Life. Short bursts of intensive live in class days, learning the fundamentals before studying 2 days a month in London plus weekly virtual lectures, online learning & tutorials.
Practical & Experiential. Complete multiple real life projects for a range of clients & conduct site visits to event venues
Supported Learning. Regular tutorials and project clinics to ensure your success
Network. Join 2,000+ alumni in the industry & attend events – instant contacts and instant credibility
Why Event Academy?
THE EVENT ACADEMY was founded to prepare students for the incredible, diverse world of events - an industry worth £84bn and employing over 750,000 in the UK*. Having each run agencies our founding Directors, Rupert Fitzmaurice, Lorne Armstrong & Claire Derrick, knew that Universities were letting students down. Fresh Event grads would often take 6 months to train. ‘Event Management’ is not an academic subject. It is about practical and hands on experiences…the training style that we have developed over the years for our corporate clients. We knew we could do better, so we worked with the CIM (Chartered Institute of Marketing) to build our accredited courses. 12 years on we have over 4,000 Alumni from 65 countries leading the industry. Our students have worked on most of the big events you can think of…from London Fashion week to Royal Weddings, Glastonbury to F1…. We do things differently because we are passionate about the outcomes for individuals; 90+ % of our Degree Alternative students are working within the industry 3 months after graduation. We genuinely care and are proud to have helped thousands of young people get the job of their dreams in events.
The course
This course is completely unique as it combines the Foundation, Intensive Diploma & Postgraduate with additional mentoring from senior tutors.
We strongly believe that students wishing to learn the skills to be an event manager do not need to go to university for three years.
We believe that by combining our courses to teach you the three levels of study combined with a work placement and mentoring will enable you to transition into the work place easily.
Degree Alternative in Event Management
This course is divided into four key stages combining our Foundation Certificate, Intensive Diploma, Postgraduate and Work Placement.
Alongside the technical and logistical event learning provided, we aim to develop an informed confidence in our students. Event management requires great teamwork, resourcefulness, creativity and tenacity to succeed; we see these soft skills as equally important to develop as academic knowledge.
Lectures: 9 months (12 months with work placement)
Foundation: 1 week full-time , Monday – Friday
Intensive Diploma: 2 weeks full-time, Monday – Friday (Hybrid between Virtual Classroom and Live in London)
Postgraduate Diploma: 2 days a week in class (Hybrid between Virtual Classroom and Live in London)
YOUR COURSE WILL INCLUDE:
• Multiple site visits to London venues
• 6 team projects (real life client briefs and a live event)
• 5 live pitches (presenting back your project brief to a real client)
• 1 live event
KEY LEARNING
Teach you core event modules & practical skills
Create an understanding of key industry sectors
Expand your knowledge in marketing, PR & sales
Give you the skills to enable you to set up your own business
Enable you to plan, produce & implement multiple events
Develop your inter-personal and leadership skills
Core Modules: The Event Journey, Strategic Planning, Creative Thinking & Storytelling, Operational Planning, Budgeting & Documentation, Risk Management, Production & Technical & Virtual Events
Industry Sector Modules: Festivals, Fashion & Private Parties, Wedding Planning, Celebrity Events, Corporate Events, Immersive Events, Sports Events, Hospitality & Sponsorship, Exhibitions.
Additional Modules: Marketing Fundamentals, Sales, Public Relations, Social Media, Experiential Marketing, Event Technology, Diversity & Inclusion in Events, Sustainability in Events Digital Marketing & Social Media, Setting Up A Business.
Vocational Modules: Pitching & Presenting (Extended Module) & Careers Day (marketplace style, sectors guest speakers, CV and Social tips)
Soft Skill Modules: Interview Preparation, CV Preparation
Mentoring: each student will be have a senior member of the academic team as a mentor for the duration of the course to guide and support their learning.
FINAL MARK CRITERIA:
Marks are awarded: 60% Projects 40 % Exams
Online exams – answering briefs & scenarios
About the work placement
You will have a three month work placement within the events industry to your course.This is a guided process from start to finish.
Your work placement is an incredible opportunity to apply all the skills and knowledge you have learned in the classroom and demonstrate your value to a prospective employer. It gives you real-life working experience as an event manager to add to your CV as well as helping you to better understand the direction you might want to take your career.
We will help you to prepare your CV, teach you how to do your very best at the interview(s) and advise you on the type of placement company we believe will suit you best. Through a series of one-to-one meetings, we will match you to the perfect opportunity to suit you and your ambitions in the industry.
Entry Requirements
All applicants must be 18 to complete the course however we are flexible on entry requirements for our courses but as a guideline you can apply if you have ONE of the following:
• 2 A Levels & 5 GCSEs (including English & Maths)
• International Baccalaureate
• Experience working within events or marketing industry
• Alternative professional experience within a business environment
We will always consider other qualifications or experience, so get in touch with our admissions team if you are unsure.
All students will be required to complete an interview prior to acceptance.
