Branding is big news. Whether it's the global giants like Google and Apple, or the tens of millions spent on logos and new corporate identities - everyone understands that brands are here to stay. But what about personal brands? Did you know you can have a brand? Did you know you can BE a brand? This is something we're covering in more detail in the coming months here on the NGtU blog, but we found this excellent video from Hank Blank and we thought we'd share it with you as it introduces the concept (and the value of the idea) quite nicely.
Take a look and tell us what you think - are you going to brand yourself*? If so, what will your brand say about you?
*not in the burny hurty way, obv.
