3-Day Touring and Live Performance is a comprehensive course tailored for musicians, bands, and event organisers who want to master the art of touring.
This course takes you step-by-step through the entire touring process and you will develop the skills to plan, book, promote, and manage your own successful tour.
This course is essential for anyone looking to plan, book, and promote their own tour. You’ll gain a deep understanding of touring logistics, budgeting, and how to book and secure venues and accommodation.
You’ll also learn how to create effective promotional strategies, manage relationships with venues and promoters, and ensure a smooth on-the-road experience. By the end, you’ll be fully equipped with the skills and tools to execute a successful tour from start to finish.
3-Day Touring and Live Performance is designed to improve the understanding, knowledge, and practice in the following core areas:
Learn how to map out a successful tour route, taking into account factors like travel time, venue locations, and target markets to ensure an efficient and well-paced tour schedule.
Understand the ins and outs of booking shows, negotiating with venues, and handling contracts to secure the best spots for your tour.
Discover how to create and manage a realistic budget, covering everything from travel costs to accommodation, ensuring your tour remains financially viable.
Master the art of promoting your tour through various channels, including social media, email campaigns, and partnerships with influencers, to maximise ticket sales and audience engagement.
Learn how to establish and nurture strong partnerships with venues, promoters, and other stakeholders to ensure smooth communication and support throughout your tour.
Gain practical knowledge of managing the day-to-day logistics on the road, including travel arrangements, accommodation, and troubleshooting potential issues for a seamless tour experience.
Mode of Attendance: Full-time (10am – 5pm, Wednesday – Friday)
Duration: 3 days
Locations: London, Manchester, and Berlin
Minimum Age: 18 at the start of the course.
This course is open enrolment and there are no specific academic entry requirements.
In order to get the most out of the course, you should be able to both speak and write in English to a reasonable standard.
Please be aware that we have a limited number of places available for each course intake and operate on a first-come, first-served basis.
Course dates:
London
Manchester
Berlin
Course fees: £299/€299 (Berlin)
*Receive a 10% Discount on the full course fee if you book 3 months before the start date. This discount cannot be used in conjunction with any other offers.
